Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads.
It is important for a business to generate leads. Without leads, most businesses will lack the sales and customer base needed to grow.
Companies can’t rely on their intuition; they need developed strategies for the types of customers they are trying to attract.
Online lead generation encompasses a wide range of tactics, campaigns, and strategies depending on the platform on which you wish to capture leads.
Facebook has been a method for lead generation since its inception. Originally, companies could use outbound links in their posts and information in their bios to attract strangers to their websites. its algorithm began to favor accounts that used paid advertising, there was a major shift in how businesses used the platform to capture leads.
Twitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet without having to leave the site. A user’s name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click “Submit” to become a lead.
LinkedIn has been increasing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn created Lead Gen Forms, which auto-populate with a users profile data when they click a CTA, making it easy to capture information.
So what are some of the ways you can adopt lead generation within your marketing campaigns? There are several trending strategies brands are using today. Here’s a look at some of them:
The methods you use should align with your sales teams. By combining the efforts of marketing and sales, you can achieve greater results. For example, sales should share intel about the questions, concerns, and hurdles prospects have.
Then marketing can turn around and develop marketing content that addresses these issues. This way, leads are prepared to make a purchasing decision by the time they reach your salespeople.